A moment's insight is sometimes worth a life's experience - Oliver Wendell Holmes

In business, especially in financial services, coaching is a relatively new term. But, it describes a practice that has been in existence for decades: providing someone with guidance, feedback and direction.

You hire a coach if you are looking to achieve more than you could on your efforts alone; if you are looking to increase your effectiveness and productivity; if you are seeking a fresh perspective and willing to grant someone permission to help you grow.

Sterling specializes in two types of coaching: financial and entrepreneurial. With both:

- The emphasis is on you---you set the goals for the coaching engagement.

- We honor you as the "expert" regarding the affairs of your life and/or business.

- We use a structured process that is tailored to your needs and working style.

- We work as your strategic partner. Our job is to ask questions, listen, observe, challenge your current perspectives, help you implement solutions, hold you accountable for desired outcomes and support and encourage you as you move from where you are to where you want to be.

- We begin right where you are---wherever that may be.

Financial Coaching

Are you a professional who has spent more time managing your career than your money? Do you know that you need to save more money, but simply don't? Do you want to better understand your current investments (especially your retirement plan) or how to do a needs-based evaluation of investment opportunities? Are you a saver, but your spouse (partner) is a spender or vice versa? Did you attend a workshop and now want to take that experience to the next level?

If you answered "yes" to any of the above questions, want help that is tailored for your specific situation and are ready to make a change, our individual financial coaching process is for you.

At the end of a financial coaching engagement with Sterling, you will:

- Have a better understanding of how you currently use your money and make investment decisions and a blue-print for increasing your personal profitability;

- Know what adjustments are necessary to align your financial choices with your principles, values, obligations and goals;

- Know what financial thoughts and habits (actions) you need to change or nurture, and why.

All of our financial coaching sessions are held over the phone and recorded for your learning benefit. In addition, each coaching client will receive a PDF version of Stop Treating Your Money So Poorly Workbook.™

You can select from one of three platforms:

a) Single Session - One 60-Minute session
b) Single Month - Four 60-minute sessions
c) Multiple Months - Twelve 60-minute sessions

To become a coaching client or to learn more about our financial coaching practice, please call 212.807.9599 or send us an email at coaching@sterlingchoices.net.

Entrepreneurial Coaching

Are you an entrepreneur looking to take your business to the next level? Are you full of new business ideas, but seem to never have enough time to implement them? Do you want to increase your productivity and revenue using the same or less effort? Are you looking to transition from being an "employee" to being a business owner?

If you answered "yes" to any of the above questions and are ready to retool or start your business, our entrepreneurial coaching process is for you.

Sterling's entrepreneurial coaching process will:

- Evaluate your operations and assess your processes and procedures with the goal of determining how to increase your efficiency, productivity and brand awareness;

- Analyze your revenue model to determine your profitability factor and identify ways to increase it;

- Interview your clients and vendors to supply you with 360 degree feedback.

To become a coaching client or to learn more about our entrepreneurial coaching practice, please call 212.807.9599 or send us an email at coaching@sterlingchoices.net.