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Financial Profundities )
"Silent, But Not Inactive" July 2008
in this issue
  • July's Ruminations
  • "TalkingLive" Series
  • STYMSP: Workbook
  • Privacy, Feedback & FTF
  • Hello and welcome to Financial Profundities, an ad-hoc e-newsletter designed to expand your knowledge on a variety of topics that impact your money and your life.


    July's Ruminations

    It has been awhile since we've published an issue of "FP;" six months to be exact. We have been silent on this front, but not inactive. During the intervening months, I've been busily working towards my looming manuscript deadline for "Financial Intimacy," my book on creating a healthy relationship with your money and your mate. It is due out in 2009!

    In addition, I got a lot of media exposure this spring: a) my appearance on Fox TV's "Good Day Street Talk" aired twice; b) I was profiled in the spring/ summer issue of New York Moves Magazine and quoted in the June issue of Black Enterprise and the July issue of Real Simple; c) and, I taped an online course for the Learning Annex (posting is imminent).

    The "formal" hiatus for FP will continue for another couple of months, but I did want to touch base and check-in, especially since we've crossed the half-way mark for 2008. And since this is the time of year when people usually pause to take stock of how things are going, I also thought I'd take this opportunity to share a recent "aha" moment I had, along with the excerpted text below of a Commencement address delivered by Steve Jobs. May both give you something extra to think about as you enjoy the long, sweet days of summer!

    Be well,

    This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.

    I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

    The first story is about connecting the dots.

    I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

    It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

    And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

    It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

    Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

    None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

    Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

    "TalkingLive" Series

    Special Note: Our "TalkingLive" series is on hiatus until September. *See* you then!

    STYMSP: Workbook

    Modeled after the workshop of the same name, we offer the Stop Treating Your Money So Poorly Workbook (tm). It is a 48-page workbook, which consists of ten worksheets that will provoke you to think about money differently, inspire you to identify and examine your habits and help you make the choices that are right for you, at the right time and in the right way. The workbook is $24.95; the PDF downloadable version is $19.95; both can be purchased directly from Sterling's website. Virtual training support is also provided with your purchase.

    Click here for a look inside the workbook.

    For additional details, we invite you to click on the Financial Products link in the "Quick Links" section below or visit our website http://www.sterlingchoices.net.

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